Ask Melvin Ng

1) Convey Master Resell Rights to your product as a bonus for your customers so that they can resell and keep all the profits to themselves.

This will also encourage them to resell to THEIR customers and on and on. This is a perfect viral marketing method for you as a Resell Rights product author.

2) To protect the quality of your product, set a minimum selling price for your product in your Resell Rights terms and conditions.

Setting a minimum selling price for your product will protect you, your product and your resellers from desperate resellers who are ready to sell your product at a very low price or auction it off at an auction site.

3) In your Resell Rights Terms and Conditions, don’t allow your resellers to resell your product on auction sites such as eBay.com.

You want to prevent desperate resellers from undercutting both you and other honest resellers in terms of pricing. Auction sites are known to be graveyard for Resell Rights products are devalued and cut down from their prime. Don’t find your product there, especially not too soon!

4) Be strict but reasonable in your Resell Rights terms and conditions.

Let your resellers know that while they can enjoy the income opportunity that comes with your product, they will also have to follow the rules listed in the terms and conditions for everyone to enjoy and appreciate.

5) Be serious about taking action against dishonest resellers who violate your Resell Rights terms and conditions. You have to protect the quality of your product and at the same time protect other resellers. Now, you know that this is a responsibility that also comes with being a Resell Rights product author!

6) Allow your resellers to resell your product ONLY in electronic/digital version.

If your reseller’s customer receives the printed version of the product, it will be impossible for the customer to resell it without losing it. Furthermore, if your product is conveyed with Master Resell Rights, your reseller’s customer should also have the Master Resell Rights and an electronic copy of the product.

7) In your Resell Rights terms and conditions, remind your customers that they can resell your product and keep 100% of the money without having to pay you a single cent.

State in your Resell Rights terms and conditions that your resellers are NOT allowed to use SPAM to resell your product.

9) State in your Resell Rights terms and conditions that your product is NOT to be give away for free…

… except for a few exceptions such as can be added to aphid membership site, given as a bonus to another product the reseller is selling, or bundled into a paid package. If your product is free for give away, it will defeat the purpose of having an income opportunity for your resellers that they may as well give your product away for free or you should convey give away rights instead of Master Resell Rights.

10) If you are selling your product with Master Resell Rights conveyed, state in your Resell Rights terms and conditions that your customers cannot resell the product and the Master Resell Rights separately as the rights already come as a bonus to your product.

The selling point here is that your customers don’t need to purchase the rights separately from the product.