Ask Melvin Ng

1) It is preferable that you choose writing an E-book to resell as it is the best-selling digital format in the Internet marketplace.

You can easily embed your E-book with your own affiliate links as well as for your resellers to earn back-end profits.

2) Recommend products or services you own or are an affiliate for in your digital product as solutions to your customers who purchase your digital product.

Where possible, don’t paint them as advertisements as no one buys to read advertisements. People buy digital products to gain useful information and look for solutions to solve their problems, benefit them, or even make them money. This is where you can recommend further solutions that can help your customers to achieve their goals with fewer obstacles. For example, if you sell an information product on how to use auto responders effectively, you can recommend an auto responder service you either own or are an affiliate for in your product. Your customer won’t mind and in fact, appreciate your recommendation as probably he will soon need one to get started with.

3) Include affiliate links relevant to the topic of your digital product.

Since you will leverage your marketing efforts on an army of resellers, it won’t be long until your name, status and affiliate links become viral, receiving exposure at no expense on your part. Therefore, you can earn back-end income from your reseller’s customers.

4) Be careful not too overshadow your digital product with too many affiliate links…

…as not only will your customers be disturbed by them, very likely no one is willing to resell your product, even if you told them that they can keep all the profits to themselves.

5) Produce quality information in your product that meets the demand of your target market.

Remember that if there is no demand for your product, it is pointless to sell it in the first place.

6) If you have troubles creating your own digital product, you can create your product with the help of your business associates or interview an expert in the subject.

You can either do this in a Joint Venture or reward your interviewee the Resell Rights to your product when it is completed.

7) Price your product reasonably.

Beware not too price your product too low or too high as it can be difficult for your resellers to resell.

To add more value to your digital product, you can package in other people’s products that you have the rights to resell or give away as a bonus in your product as long as the products are complimentary to your primary product.

9) You can put your name into your product’s title to receive more exposure and an expert status in a short time.

For instance, your product can be entitled “John Doe’s Oriental Cooking Secrets”. Since your resellers are reselling your product and cannot alter the contents of your product, you get to receive more recognition in your field of expertise at no expense.

10) Create a back-end income opportunity for your resellers.

In the early years of the Resell Rights mania, products with Resell Rights were created only to benefit their authors. Things have changed today and resellers are now wiser in their choice of selling Resell Rights products. Give your resellers a chance to earn beyond the upfront sales.

11) Search for quality products or services under your topic with an affiliate program for you to join.

The aim of your product is to provide good solutions and helpful resources in effort of solving your customer’s problems or benefiting him. Assure your customer that the products or services you recommend are quality ones and are not there simply because they have an affiliate program.

12) If you are creating an E-book, set your paper size to “letter” size instead of A4 size, especially if your customers are mainly Americans.