Ask Melvin Ng

Here is another example that copywriters can focus on – creating squeeze pages.

Squeeze pages are landing pages or lead capture pages designed to solicit or capture opt-in E-mail addresses from subscribers. Normally, the site owner offers something in return for the subscribers’ E-mail addresses.

In Internet marketing, most marketers borrow copywriting techniques from offline direct response marketing. The structure of the squeeze page has a headline, bullets that list the benefits, a teaser copy, deadlines combined with the scarcity factor, testimonials, and even audio and videos.

A sample squeeze page would look something like this.

Remember that a squeeze pages are normally much, MUCH shorter than a sales copy.

You are not selling a product on the sales page. You are just capturing an E-mail address so you can follow up with your prospect over a period of time.

Squeeze pages go hand in hand with autoresponders because of the follow up element.