Ask Melvin Ng

Copywriting is the way to go because most Internet marketing niches require you to sell something in order to make money.

If you can master the art of writing powerful sales letters, we guarantee that your services as a copywriter will be in demand and you can charge thousands of dollars for writing a well-written sales letter.

If you have got what it takes to write a compelling sales letter, to take hold of readers with an attention grabbing headline, tell compelling stories to get prospects to read all the way to the end and to engage the customers in such a way that they will rush to your virtual doorstep, credit card in hand the this is the best route for you!

Typically there are a few components to writing an effective sales letter. They consist of three main focal points – problem specification, problem agitation and the solution to the problem.

Here is a sample format you can use.

INSERT YOUR HEADLINE HERE

INSERT YOUR SUB-HEADLINE HERE

From: (Your name)

Date: (Use a script to print today’s date)

Tell your prospect who you are and tell a short story about yourself.

As you go on, tell them about the problem they are facing. Address them in such a way that they feel that you are relating to them (hey, this guy’s talking about ME!). Elaborate more and more about the problem and agitate the problem so they feel that they have to do something about it.

INTRODUCE THE PRODUCT HERE

Name of the Product and Picture

Explain in terms of benefits and not features. Most people make the mistake of telling the prospect a list of things the product can do but they forget to focus on the needs of the prospect.

Perry Marshall, one of the top copywriters teaches us to, “Focus on the itch, not the scratch”

Testimonials

Here, is the section for testimonials where you can include so you can further convince the prospect.

Guarantee

Make sure you include a guarantee or if there isn’t a money back guarantee, be sure to justify why you don’t have a guarantee. Either way, guarantees are essential when trying to sell something.

BUY NOW!

Make sure you convince the prospect to take action and buy from you. This is very important because people are lazy by nature and will procrastinate from acting if they have the chance too.

P.S Remember to include a couple of post scripts because believe it or not, sometimes this line may strongly influence the closing factor.

Remember, there is no rule as to how long a sales letter can be, it can be as long as you want. But generally, long sales letters do much better than short sales letters.

Use common fonts and not uncommon fonts because not all the computers can read uncommon fonts. Use fonts like Arial, Verdana, Georgia, or Tahoma. Use bold letters and capitals strategically. Underlines can be used as well but it can get confused with hyperlinks.