Ask Melvin Ng

Here are more copywriting tips you can use.

• Reduce the width of the sales letter so that the focus of the customer will be on the sales letter or else their eyes will be running all over the place.

• Try not to include any other links in the sales letter because you want the prospect to click on the most important link of all – the buy now link.

• Include the disclaimer or terms and conditions where appropriate.

Here is a screenshot on how a typical sales letter would look like on a browser.

This is an example of a headline designed to grab the attention of the prospects.

Remember that the headline is the most important part of a sales letter. It is even more important than the body of the sales letter.

By just changing a few words at the sales letter, you can increase your sales by a significant amount.

Now, I’ll put up another sample of the body of the sales letter:

In the body section of the sales letter, most copywriters talk about the problem the prospect is facing and later on the benefits of the stuff you are selling. (Remember that you are focusing on the cure, not the medicine)

Towards the end of the sales page, you will need to emphasize the reasons why the customer must BUY NOW.

Customers and prospects are lazy by nature. They will put off something as long as possible especially when it comes to paying for something.

So you have to give them a compelling reason to buy now (such as a limited time offer or a fast action bonus).

So the format of the sales letter as a summary is this:

• Beginning (headline)
• Middle (body)
• End (buy now)

Writing a sales letter is more of an art than a science. You really got to know your target market, what they are thinking when they read your sales letter and how to lead them to read line by line.