Ask Melvin Ng

I’m beginning to feel sick and tired of all the BIG product launches. Month in month out there’s bound to be some huge launches in the Internet Marketing niche.

It seems the trend nowadays is to create a product, get tons of JV partners to help you launch it, make $xxx,xxx.xx amount of dollars, and then brag about it so that you can be considered a guru.

It seems everyone’s jumping onto the bandwagon, and some have taken things the wrong way.

Now, there’s nothing wrong with product launches per se. In fact, I think it’s a good strategy to generate buzz and build momentum. The problem comes when these are one-off wonders in the sense that once the launch is over, the sales of the product sizzles and dies off.

That’s pretty sad considering the amount of effort put into creating the product.

How do we ‘cure’ this painful death?

We start off by planning the perpetual marketing of the product first, then only should be concentrate on the launch. It takes less effort to continue marketing a product and making continuous sales, than to create a new product and do the launch process all over again.

If you want to study how some of these ‘evergreen’ strategies work, you should check out the following sites and see how they execute their marketing strategies:

Edmund Loh - ResellRightsMastery.com

Gobala Krishnan - Wordpress Adsense System

Ewen Chia - Secret Affiliate Weapon

Aurelius Tjin - CopyAndPasteGraphics.com

Even after the initial launch of their products, sales continue to come everyday because of the marketing strategies put in place by them.

That’s what I call smart marketing.