Ask Melvin Ng

You may have caught wind of the buzz that’s already setting the internet ablaze with this one. I’m sure you’ve received numerous emails from various other marketers regarding Google PayLoad.

Initially, I was quite turned off by the hype but when I went through the product, I was surprised at it’s content.

It was a very do-able and practical plan. I know because I’ve used similar tactics before and made a 6 figure business out of it.

In fact, if you’re not grossing at least $300 a day with a 3 to 1 return on investment, you want to put everything aside and go read this right now.  It might be the most important letter you ever see.

Get your own Google PayLoad copy now!

** A Rare Inside Glimpse at a 7 Figure Business **

Let’s face it.  There are very few marketers out there making over a million dollars a year online without a big company behind them.  And most of the time, they have some unique skill that neither you nor I could hope to duplicate.

That’s why the Google Payload system is such a rare discovery. One that almost didn’t happen…

** Chance Meeting Between 2 Underground Players **

4 months ago, Alex Goad met a quiet Brazilian Millionaire that has mastered the unthinkably easy art of traffic manipulation.  In fact, this guy pulls massive profits from just about every traffic source available, many of which you’ve never heard of.

Day in, day out, he averages nearly $10,000 every 24 hours. And the profit margins are astonishing.

But here’s what really matters: Alex Goad has taken his hundreds of pages of notes:  Every morsel of information from the Brazilian Insider’s mind; every source, tactic and trick and laid it out in a step by step guide called Google Payload.

Not surprisingly, his results have been beyond impressive. Not to mention they only took a couple of hours to set up and now pump in residual income, day after day like clockwork!

Get your own Google PayLoad copy now!

In other words, it’s fair to say that this is the freshest and most uniquely profitable, Step-by-Step business system to hit the internet for months if not years.

And you’d think they’d be charging an arm and a leg for it, but here you’ll be surprised again.  Google Payload has just opened its doors and you can grab the core manual, quick start guide and 8 Deluxe Payload templates for only $77.

That’s a special launch discount for those that act fast. Don’t wait.  Get your own Google PayLoad copy now!

You’ve heard the wild-eyed “experts” raving about it: “You have to test and track”, they’ll tell you. They’ll rattle on, pontificating on the virtues of tracking and testing. They’ll tell you that you can never have a successful business without testing and tracking.

They may even tell you that, if you’re not already wealthy, it’s because you’re not testing and tracking. But is this all hot air? Or is there something vitally important about testing and tracking?

When it comes to business, being able to track the effects of all of your decisions actually is vitally important. The experts may not track and test as much as they urge you to, but their exhortation is nonetheless correct: you should test and track.

Doing so will allow you to determine when something really is effective and when something simply isn’t producing results.

When it comes to pay per click advertising, you have the unique opportunity to test and track everything. While you might not be able to test and track your other forms of advertising as easily, PPC is relatively easy to track; and, for that reason, you should consider doing it, so you can constantly improve your campaigns.

So what does testing and tracking consist of with PPC? There are several levels. The first level is testing and tracking the effectiveness of your advertising campaigns. For instance, out of every 100 people who view a certain ad you’ve posted, how many are clicking through? This is your conversion rate; and you should know this, so you can compare several ads to determine which is best.

In the aforementioned situation, the “tracking” component involves looking at conversion rates. The “testing” comes in when you slowly tweak the headline in your PPC ad, testing out different elements to determine which performs best. Eventually, you should come up with an ad that you cannot improve on significantly – and this will all be determined by tracking and testing.

Next, you will want to track and test your sales page. Again, here, determine your conversion rate. How many sales do you make per 100 visitors? Also, are there significant differences in conversion rates for each advertising campaign? Are people searching for certain keywords and clicking on certain ads more likely to buy than people searching for different keywords and clicking on different ads?

If this is the case, then you may be able to afford to spend more money on certain ads; or you may want to reword other ads, so that you can weed out traffic that isn’t likely to convert.

Even if you’re already running profitable PPC advertising campaigns, you can still probably improve your profit margins; however, in order to do that, you need to know where the deficiencies and break-downs are in your system. Are they on the sales page? Are they in the ads? Did you select the wrong keywords? Did you pay too much for certain keywords? Are certain ads not converting as you expected?

Whatever the case may be, you need to figure it out if you want to increase your profit margins. Luckily, if you’re advertising with Adwords, Google provides a whole host of tools you can use to track and test your PPC campaigns.

Not only can you monitor your PPC campaign statistics, but you can also insert a piece of code in your sales page, which will allow you to track visitor behavior, so that you know everything visitors do from the point in time when they view your ad to the point in time when they buy (or don’t).

Testing and tracking may not be simple, but it is necessary. Even if you’re running a profitable business already, you should consider testing and tracking as a means to increase your profit margins.