Ask Melvin Ng

No matter what you’re doing now, put it aside and have a look at this:

http://www.askmelvinng.com/mike-filsaime/

In September we did an interview with Mike Filsaime in San Francisco, California.

What Mike had to say completely changed my direction and made me take a long, hard look at what I’m doing in my own Internet business. Frankly speaking, a single sentence from Mike has made me reshape my next 18 months plan.

We’ve packaged the interview into a product with Master Resell Rights, and all my subscribers get something extra.

That something "extra" can make you a lot of affiliate commissions in 2008, 2009 and even 2010.

You must get it now and act fast. You will understand why once you get it By the way, its less than $10.

http://www.askmelvinng.com/mike-filsaime/

This is an opportunity. Take it, exploit it.

1) Endorse your product with Resell Rights to your mailing list.

If you have a huge and responsive subscriber base, you can earn your money within hours. Your results can be almost instantaneous.

2) You can approach webmasters who specialize in selling ONLY products with Resell Rights.

You can sell the Master Resell Rights to your product to these webmasters at 5 to 10 times the price of your Basic Resell Rights or your product.

3) You can approach Resell Rights membership site owners to put your product in their paid member’s area so that other resellers can use your product and resell.

4) Create a marketing plan.

Your marketing plan details what out you want to do with your product, how and where you intend to sell it.

5) Refrain from spamming.

This is probably one of the Internet Marketer’s biggest sins on the Internet. Not only does it damage your credibility, you might also damage your own reputation and resellers are more likely to choose reselling other people’s product over yours.

6) If you have the money to spare, you can go for paid E-zine advertising.

Buy advertising space in E-zines that are either related to the topic of your product or are dedicated to Resell Rights. Be sure you have the budget to advertise a few times as like with any other advertisements, it takes time to get noticed.

7) Since you own your own Resell Rights product in your name, you can put your product for sale on Warrior’s Special Offer section at http://www.warriorforum.com/forum.

You can either offer your product at a discount for a limited time, or throw in exclusive bonuses to go with your product. This is a good method of building an army of resellers in a shorter time span.

1) Convey Master Resell Rights to your product as a bonus for your customers so that they can resell and keep all the profits to themselves.

This will also encourage them to resell to THEIR customers and on and on. This is a perfect viral marketing method for you as a Resell Rights product author.

2) To protect the quality of your product, set a minimum selling price for your product in your Resell Rights terms and conditions.

Setting a minimum selling price for your product will protect you, your product and your resellers from desperate resellers who are ready to sell your product at a very low price or auction it off at an auction site.

3) In your Resell Rights Terms and Conditions, don’t allow your resellers to resell your product on auction sites such as eBay.com.

You want to prevent desperate resellers from undercutting both you and other honest resellers in terms of pricing. Auction sites are known to be graveyard for Resell Rights products are devalued and cut down from their prime. Don’t find your product there, especially not too soon!

4) Be strict but reasonable in your Resell Rights terms and conditions.

Let your resellers know that while they can enjoy the income opportunity that comes with your product, they will also have to follow the rules listed in the terms and conditions for everyone to enjoy and appreciate.

5) Be serious about taking action against dishonest resellers who violate your Resell Rights terms and conditions. You have to protect the quality of your product and at the same time protect other resellers. Now, you know that this is a responsibility that also comes with being a Resell Rights product author!

6) Allow your resellers to resell your product ONLY in electronic/digital version.

If your reseller’s customer receives the printed version of the product, it will be impossible for the customer to resell it without losing it. Furthermore, if your product is conveyed with Master Resell Rights, your reseller’s customer should also have the Master Resell Rights and an electronic copy of the product.

7) In your Resell Rights terms and conditions, remind your customers that they can resell your product and keep 100% of the money without having to pay you a single cent.

State in your Resell Rights terms and conditions that your resellers are NOT allowed to use SPAM to resell your product.

9) State in your Resell Rights terms and conditions that your product is NOT to be give away for free…

… except for a few exceptions such as can be added to aphid membership site, given as a bonus to another product the reseller is selling, or bundled into a paid package. If your product is free for give away, it will defeat the purpose of having an income opportunity for your resellers that they may as well give your product away for free or you should convey give away rights instead of Master Resell Rights.

10) If you are selling your product with Master Resell Rights conveyed, state in your Resell Rights terms and conditions that your customers cannot resell the product and the Master Resell Rights separately as the rights already come as a bonus to your product.

The selling point here is that your customers don’t need to purchase the rights separately from the product.

1) It is preferable that you choose writing an E-book to resell as it is the best-selling digital format in the Internet marketplace.

You can easily embed your E-book with your own affiliate links as well as for your resellers to earn back-end profits.

2) Recommend products or services you own or are an affiliate for in your digital product as solutions to your customers who purchase your digital product.

Where possible, don’t paint them as advertisements as no one buys to read advertisements. People buy digital products to gain useful information and look for solutions to solve their problems, benefit them, or even make them money. This is where you can recommend further solutions that can help your customers to achieve their goals with fewer obstacles. For example, if you sell an information product on how to use auto responders effectively, you can recommend an auto responder service you either own or are an affiliate for in your product. Your customer won’t mind and in fact, appreciate your recommendation as probably he will soon need one to get started with.

3) Include affiliate links relevant to the topic of your digital product.

Since you will leverage your marketing efforts on an army of resellers, it won’t be long until your name, status and affiliate links become viral, receiving exposure at no expense on your part. Therefore, you can earn back-end income from your reseller’s customers.

4) Be careful not too overshadow your digital product with too many affiliate links…

…as not only will your customers be disturbed by them, very likely no one is willing to resell your product, even if you told them that they can keep all the profits to themselves.

5) Produce quality information in your product that meets the demand of your target market.

Remember that if there is no demand for your product, it is pointless to sell it in the first place.

6) If you have troubles creating your own digital product, you can create your product with the help of your business associates or interview an expert in the subject.

You can either do this in a Joint Venture or reward your interviewee the Resell Rights to your product when it is completed.

7) Price your product reasonably.

Beware not too price your product too low or too high as it can be difficult for your resellers to resell.

To add more value to your digital product, you can package in other people’s products that you have the rights to resell or give away as a bonus in your product as long as the products are complimentary to your primary product.

9) You can put your name into your product’s title to receive more exposure and an expert status in a short time.

For instance, your product can be entitled “John Doe’s Oriental Cooking Secrets”. Since your resellers are reselling your product and cannot alter the contents of your product, you get to receive more recognition in your field of expertise at no expense.

10) Create a back-end income opportunity for your resellers.

In the early years of the Resell Rights mania, products with Resell Rights were created only to benefit their authors. Things have changed today and resellers are now wiser in their choice of selling Resell Rights products. Give your resellers a chance to earn beyond the upfront sales.

11) Search for quality products or services under your topic with an affiliate program for you to join.

The aim of your product is to provide good solutions and helpful resources in effort of solving your customer’s problems or benefiting him. Assure your customer that the products or services you recommend are quality ones and are not there simply because they have an affiliate program.

12) If you are creating an E-book, set your paper size to “letter” size instead of A4 size, especially if your customers are mainly Americans.

1) Resell (Resale) Rights.

The right to resell a product. This can apply to both physical and digital products. Where digital product is concerned, you resell the product and keep 100% of the profits without losing the enjoyment of the same product as digital products are duplicable in nature.

2) Basic Resell Rights.

You have the right to resell the product but your customer does not have the right to resell it to another.

3) Master Resell Rights.

You have the right to resell the product as well as the Basic Resell Rights itself to your customers. Your customers can in turn resell the same book to their customers. The Master Resell Rights can either be bundled together with the purchase of the product or purchased separately from the product.

4) Private Label Rights.

You are allowed to make limited to unlimited editing to specific or all parts of the product such as your own name, logo, advertisements, web site URL, and affiliate IDs.

5) Give Away Rights.
You can give the product away for free. In most cases, however, you cannot resell and/or edit it.

6) Royalty Rights.

You have to pay the original product author or franchisor a percentage of every sales made by you. This right normally applies to physical products. McDonald’s and books found in bookstores are very good examples that demonstrate this right.